Bringing Culture to the Curb

Words and images don't adequately capture the unique setting and culture of independent schools and colleges.  How do you bring that unique culture to the curb for the world to witness? Ian spoke at the Ed Social Media Summit in San Francisco with a handful of other social media and marketing experts recently and shared his thoughts on the topic.  His answer?  Use viral video.

But, what makes a video go viral?  Ian shared three keys and four marketing axioms on how to integrate viral video into your communication program.  Check out the video above and pick up some good tips through some cases studies and a few chuckles.