Strategy >

Strategy is at the core of our business, whether it is using it to inform planning, positioning, or marketing.  ISA specializes in research-based strategic services, serving clients through comprehensive strategic planning processes, strategic marketing planning, positioning programs, and branding and messaging campaigns.

We provide a comprehensive selection of strategic services for independent schools, colleges, and non-profit organizations, including the following: 

• Research-based strategic planning
• Strategic marketing planning
• Institutional and organizational positioning 
• Branding, messaging, and identity programs and campaigns

We provide a strong array of strategic marketing services that help institutions position themselves properly in the marketplace, including the following.

• Competitor and Landscape Analysis - An external view of the competitive landscape, helping schools and colleges determine their market reality and position accordingly.
• External Perception Research - A dual research input process that allows our firm to measure public perception of external opinion leaders both by quantitative and qualitative means.
• Strategic Marketing Planning - We lead institutions through a thoughtful process that includes addressing identity, positioning, and branding in the marketplace.  Our strategic marketing processes often become the foundation for creative communications.

No two strategic projects are the same, though they often share similarities with each other.  We customize each project based upon the unique needs of our clients, and simultaneously bring a best practices approach from our vast experience with clients.